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Our Story

Tuesday's Natural Dog Company (TNDC) was started in 2009 by Dan Goodnow in his Portland, Oregon garage. His goal was to start and grow a company that would produce high quality dog treats and chews, comparable to what he would feed his own dogs, and sell them to “Ma and Pa” pet stores and to individual customers. Originally his only product was Bully Sticks, and he had to do a lot of educating of customers as to what his product was and how chewing it would benefit their dogs.

Dan recognized that in order to succeed he would have to provide excellent customer service to all his customers. This meant providing consistent quality and consistency in his products and delivering them to the customer on a timely basis at a fair price.

Over the last 14 years, the company has grown to a customer base that exceeds 1000 accounts.  It has moved 4 times, has grown its staff to over 25 full time employees, and has broadened its product line to over 200 SKUs.

Tuesday, the Guilty Golden who started it all!
Tuesday and Dan, our Founder/CEO


In 2009, Dan and his wife, Jen, adopted Tuesday, a 5-month old Golden Retriever mixed breed, from an animal shelter in McMinnville, OR.

Dan and Jen were very excited to adopted their first dog together as newlyweds. Their older dog, Stella, was a perfect angel. You could leave Stella alone with the car with an unwrapped Chipotle burrito, and when you returned, the burrito would be completely untouched.

Tuesday, our Guilty Golden

When Dan and Jen brought Tuesday home for the first time, they were a little stunned. Tuesday was very, very rambunctious. She had seemingly endless energy. And the chewing! Tuesday never stopped chewing. Whether it was shoes, furniture, or the drywall - Tuesday always seemed to have something in her mouth. Dan and Jen quickly realized that chewing was a natural behavior for dogs. Instead of punishing Tuesday, they decided to find something appropriate for her to chew. Determined to seek a solution, Dan and Jen started researching various products on the market.

Dan and Jen wanted to offer Tuesday something that was healthy, natural, and made with simple ingredients. When they couldn't find anything suitable at their local pet supply store or online, Dan decided to start Tuesday's Natural Dog Company.

Dan explains, "We started Tuesday's Natural Dog Company in 2009 because we love our dogs and we care about the treats we give them. We know what it means to want the best for your dog and that’s why we only sell the natural products we stand behind with our 100% satisfaction guarantee.

We’re a small, family-run company located in the foothills of the Rocky Mountains in Loveland, Colorado. Like many passionate dog owners, our dogs run our lives. From planning weekend trips to the mountains where the dogs can run free, to incorporating visits to new dog parks whenever we venture around town, our dogs are considered in each decision we make."

Tuesday the Office Dog

In 2023, we changed our name, from The Natural Dog Company, to Tuesday's Natural Dog Company. We are still the same family-owned company, just with new packaging and a design refresh!


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